As Chance the Rapper said ‘Technology moves faster than business and music moves faster than technology.’ Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today’s top musical minds.
Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyonce and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation. Inspired by creative geniuses, you’ll learn how to:
* Listen more carefully and thoughtfully
* Experiment more freely
* Collaborate with a more diverse cast of partners
* Demo and prototype like a jazz musician
* Perform under the spotlight
* Improvise like a great bebop ensemble
Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.
‘Inspiration for anyone looking to expand the reach of their creativity’ Tim Brown, author of Change By Design
‘A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future’ Deepak Chopra
‘Groundbreaking’ Amy Cuddy, bestselling author of Presence Musicians know how to stay ahead of the beat.