The Tipping Point by Malcolm Gladwell

Description

“I read this thinking it would be a business book about generating lots of customers but it’s much more interesting than that! It’s about why people behave the way they do and how small actions can give big results!” Bob

In this brilliant and original book, Malcolm Gladwell explains and analyses the ‘tipping point’, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.