Switch by Dan Heath & Chip Heath

12.65

“This book is a must for anyone interested in change or wishing to change. Find out how willpower (the rider), emotion (the elephant) and our environment (the path) can combine in order for us to achieve great things.” Sinead

ISBN 9781847940322

Description

“This book is a must for anyone interested in change or wishing to change. Find out how willpower (the rider), emotion (the elephant) and our environment (the path) can combine in order for us to achieve great things.” Sinead

Change is hard. It doesn’t have to be. We all know that change is hard.

It’s unsettling, it’s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Additional information

Weight 0.4 kg
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