Why do some people radiate energy when they speak while others fizzle out? How do some writers make us turn the page whilst others make us feel like closing the book? What makes some colleagues so memorable whilst others are instantly forgettable?
One of the world’s top speechwriters, Simon Lancaster, explains that the secret of brilliant communication is all down to making connections, connecting the personal to the universal, the past to the present, and the mundane to the meaningful; thereby bypassing logic and immediately accessing people’s deepest instincts and emotions.
Connect! reveals this art of making immediate and indelible connections, blending cutting-edge neuroscience with ancient rhetoric and brain-training exercises to give you everything you need to become a brilliant communicator. Connect! is the definitive guide to making immediate and indelible connections with anyone, anytime, anywhere.