BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BAMB tote bag. Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.
Tote bag that says ‘Mála Mór Leabhar’ (Big Bag of Books) on both sides.