BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BAMB tote bag. Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.
Internationally best-selling author, artist and illustrator Charlie Mackesy is this year’s collaborator on the Books Are My Bag Limited-Edition Bag, which will be available exclusively in bookshops across the UK and Ireland from Bookshop Day on Saturday 3rd October 2020.