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Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: "Figurative," "Form," "Effect," and "Typographical." Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Muller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay "Wahrzeichen-Warenzeichen" (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism. ISBN 9783836582285
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Karl Lagerfeld, Chanel's iconic Creative Director for thirty-five years, was a cultural luminary like no other. Larger than life, Lagerfeld was legendary not only for reinventing Chanel but also for his idiosyncratic personal style and captivating life, which featured a cast of the world's most famous, fabulous and fascinating people. Not least his cat, Choupette, who herself became a fashion icon. Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar. During his time there, he interviewed and socialized with Lagerfeld, coming to to see a side the elusive designer kept private from the world. In this deliciously entertaining book, Middleton takes us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades. ISBN 9781529910933
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Artists have learnt to pay attention. The rest of us spend most of our time on auto-pilot, rushing from place to place, our overfamiliarity blinding us to the marvellous, life-affirming phenomena of our world. But that doesn't have to be the case. In his typically engaging style, Will Gompertz takes us into the minds of artists - from contemporary stars to old masters, the well-known to those at the artistic vanguard - to show us how to look and experience the world with their heightened powers of perception. In See What You're Missing we learn, for example, how Rembrandt can help us see ourselves, how David Hockney helps us to see nature, and how Frida Kahlo can help us see through pain. In doing so we come to know the intoxicating feeling of being truly alive. 'Highly engaging and thought-provoking' Philip Hook. ISBN 9780241315460
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This powerful and insightful work offers a bold celebration of the innovative, brilliant artists reclaiming the idea of 'women's work'. In the history of western art, decorative and applied arts - including textiles and ceramics - have been separated from the 'high arts' of painting and sculpture and deemed to be more suitable for women. Artists began to reclaim and redefine these materials and methods, energizing them with expressions of identity and imagination. Women's Work tells the story of this radical change, highlighting some of the modern and contemporary artists who dared to defy this hierarchy and who, through, experimentation and invention, transformed their medium. The work of these women has helped underscore the ongoing value of these art forms within the history of art, championing 'women's work' as powerful mediums worthy of celebration. With biographical entries on each artist featured, as well as beautiful images of their artworks, Women's Work raises up the work of these visionary and groundbreaking artists, telling their stories and examining their artistic legacies. ISBN 9780711264656
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No one captures the graces and idiosyncrasies of cats quite like the painters, printmakers, and haiku masters of Japan. From the Edo to the Showa period, many artists turned their gaze toward an unlikely subject: their small feline companions. Closely observed portraits in words and ink elevate the everyday adventures of cats: taking a nap on a Buddha statue's lap, daintily eating a rice ball, courting the neighbor's cat. This curated collection of poems, prints, and paintings will leave you inspired to cultivate the serenity and wonder embodied by these creators - and by the cats themselves. Presented as a sweet, jacketed paperback with thoughtful design touches, this volume includes each poem in both English and Japanese. ISBN 9781797211749
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A fascinating journey through the visual portrayal of spring in Western art. This lovely gift book presents some of the most beautiful, transformative, and amusing expressions of spring pulled from the renowned collections of Tate, London. Divided into key themes - "Blossom and Blooms," "Into the Landscape," "In the Garden," "Agriculture," "Rebirth," and "Uprising" - this book considers how the traditional season of growth and rebirth has influenced artists over centuries. Paintings, drawings, sculptures, illustrations, and installations are accompanied by brief captions adding background detail or additional information about the art, the artists, and their subjects. ISBN 9781849766968
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David Hockney reflects upon life and art as he experiences lockdown in rural Normandy On turning eighty, David Hockney sought out rustic tranquility for the first time: a place to watch the sunset and the change of the seasons; a place to keep the madness of the world at bay. So when Covid-19 and lockdown struck, it made little difference to life at La Grande Cour, the centuries-old Normandy farmhouse where Hockney set up a studio a year before, in time to paint the arrival of spring. In fact, he relished the enforced isolation as an opportunity for even greater devotion to his art. Spring Cannot be Cancelled is an uplifting manifesto that affirms art's capacity to divert and inspire. It is based on a wealth of new conversations and correspondence between Hockney and the art critic Martin Gayford, his long-time friend and collaborator. Their exchanges are illustrated by a selection of Hockney's new, unpublished Normandy iPad drawings and paintings alongside works by van Gogh, Monet, Bruegel, and others. We see how Hockney is propelled ever forward by his infectious enthusiasms and sense of wonder. A lifelong contrarian, he has been in the public eye for sixty years yet remains entirely unconcerned by the view of critics or even history. He is utterly absorbed by his four acres of northern France and by the themes that have fascinated him for decades: light, colour, space, perception, water, trees. He has much to teach us, not only about how to see... but about how to live. ISBN 9780500296608
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Many famed music producers are known for a particular sound that has its day and then ages out. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, as he has thought deeply about where creativity comes from and where it doesn't, he has learned that being an artist isn't about your specific output; it's about your relationship to the world. Creativity has a place in everyone's life, and everyone can make that place larger. In fact, there are few more important responsibilities. The Creative Act is a beautiful and generous course of study that illuminates the path of the artist as a road we all can follow. It distils the wisdom gleaned from a lifetime's work into a luminous reading experience that puts the power to create moments - and lifetimes - of exhilaration and transcendence within closer reach for all of us. ISBN 9781838858636
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When Raymonde Standún set about photographing the local people of the South Connemara Gaeltacht, she quickly sensed that here were stories to be told that lay beyond the reach of a camera: unique places; unique people; a nucleus of Irish culture, its language, music and dance. Voices of Connemara keeps this heritage alive in pictures as well as in the written word. Collected here are 51 interviews, among them: Martin Flaherty on the Black and Tans; Julia Greaney on the Fair Day at Spiddal; Cáit Nic an Iomaire on making her own wedding dress; and Festy Conlon on his father's first fife. Set against Standún's stunning images are stories of poitìn for two bob, the baker's island-delivery boat and the trials of line-fishing, alongside darker tales, still vibrant in the collective memory, of landlord brutality, famine and emigration. Edited by Bill Long, who also introduces the volume, here are the extraordinary voices of the ordinary people of Connemara, voices of the living as well as the dead. ISBN 9781848408913
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A journey, in search of home... Charlie Mackesy's beloved The Boy, the Mole, the Fox and the Horse has been adapted into an animated short film, coming to BBC One and iPlayer this Christmas. This beautifully made hardback celebrates the work of over 100 animators across two years of production - with Charlie's distinctive illustrations brought to life in full colour with hand-drawn traditional animation and accompanying hand-written script. "I made a film with some friends about a boy, a mole, a fox and a horse - their journey together and the boy's search for home. I hope this book gives you courage and makes you feel loved." Love Charlie x ISBN 9781529197686
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An aspiring young creator learns the fundamentals of visual storytelling from three comic book mentors in this charming illustrated tale - a graphic novel that teaches you how to turn your stories into comics! Acclaimed illustrator and graphic novelist Mark Crilley returns with a new approach to learning the essential elements of making comics. Using the same comics-style art instruction as in The Drawing Lesson, The Comic Book Lesson follows the story of Emily, an enthusiastic young comics fan and aspiring creator who has a story she needs to tell. On her quest to turn her story into a comic book, Emily visits her comic book shop and local comics convention, where she meets three mentors. Trudy, a high school student working on comics of her own, teaches Emily how to create expressive characters and how art can convey action and suspense. Madeline, a self-published manga artist, teaches Emily how to use panel composition and layout to tell a story visually and how to develop a comic from script to sketch to finished pages. Sophie, a professional graphic novelist, guides Emily through fine-tuning the details of dialogue, sequence, and pacing to lead readers through the story. The Comic Book Lesson blends these teaching moments into a sweet, clever, and poignant story that reveals why Emily is so driven to create her comic book. Each lesson builds off the previous information and skills presented, and the sequential art format provides the perfect vehicle for step-by-step instruction. This book also includes practise exercises to help readers develop their own comic book skills. ISBN 9781984858436
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Take your creativity to the next level with the ultimate artist's bible! Covering everything from how to draw and paint to ceramics, sculptures and printmaking, you'll get the most out of your passion for art with this beautifully illustrated artist's handbook. It also includes newer areas such as digital art and animation - perfect for modern artists!Discover everything you need to help you release the artist within! This essential art book includes: - All areas of visual art; including drawing, painting, 3D art, printmaking, textiles, and digital arts including photography- Each section is written by an acknowledged expert in that field - both practising professionals and university-level teachers- Comprehensive coverage of equipment and tools, including step-by-step sequences, where appropriate on how to use- Techniques are illustrated in step-by-step sequences by professional artists, with basic skills leading on to more advanced techniquesWhether you're dipping in to find a specific painting technique or browsing for artistic inspiration, this artist's reference book covers all the elements of painting and drawing. Brush up on the art basics like choosing the right tool, mixing watercolours, and preparing a canvas. Take your skills further and learn how to glaze a pot, try out 3D printing and mosaic, or create a digital collage. The Artist's Manual will help you become a more confident, creative artist. Equipment, materials, and methods are fully explained and beautifully illustrated. Perfect for artists of every skill level, you'll be creating your own masterpieces in no time with this guide to art. It's a must-have for every artist's studio! ISBN 9780241483855
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This pocket-size drawing journal is packed with just as much clever, creative fun as the original bestselling 642 Things to Draw. All 642 drawing prompts inside invite doodlers to draw teeny tiny things-from 'a keyhole' and 'a marble' to 'an atom' and 'your house, from space.' Sure to keep creative folks inspired on the go, or wherever the doodle bug strikes! ISBN 9781452137575
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An essential how to draw source for beginners - Animal species from all around the world are shown from different angles - Top tips on techniques and materials - How drawing simple shapes can make drawing easier - Easy to follow, simple step-by-step instructions - Great for absolute beginners aged for 8 to 80! ISBN 9781913337575
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This is an essential book for anyone learning to draw, or wishing to improve their drawing. Starting with the basics of drawing techniques, Civardi gives expert advice on drawing portraits, the clothed figure, hands and feet and scenery, finishing with a section on the importance of light and shade. Civardi's technical advice and practical tips, accompanied by his own outstanding drawings, make this an invaluable resource for any artist. ISBN 9781844485086
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Whether you want to learn to draw from scratch or to brush up your skills, this comprehensive drawing manual contains all you need. With introductory chapters on techniques, basic drawing exercises and composition, the book goes on to explore the major subject areas available to you as an artist: still life, landscape, and figure drawing. Barrington Barber's combination of clear step-by-step exercises and inspirational examples has enabled people all over the world to learn to draw, and to enjoy this incredibly rewarding pastime. ISBN 9781398803732
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Easy Watercolor offers you a definite way to succeed as a beginning artist. Without getting bogged down in a lot of technical detail, just gather a few inexpensive supplies and put paintbrush to paper! Even if you have never painted with watercolors before, the engaging and easy subjects are simple to re-create by following the step-by-step progressive images. Projects include: Brushstrokes and shapes, Letters, Botanicals, Still lifes of everyday objects, Animal portraits, Landscapes and architecture, And much more... Along with the beautiful, on-trend art projects, tips and common pitfalls are explained throughout to ensure your art is the best it can be. No matter your skill level going in, you will be proud to frame your creations and just might feel encouraged to progress to more in-depth art in the future. And the best part is, as you're painting, you'll be familiarizing yourself with art concepts without feeling like you're taking a serious class. If you want to move on to more difficult subjects, you'll have a basic understanding of color, value, form, texture, perspective, composition, and more. With the simple, fun, and low-pressure approach found in Walter Foster's Art Made Easy series, absolutely anyone can create a work of art! ISBN 9781784881955
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Get lost in your creativity with 365 Days of Drawing, a thoughtful and inspiring art journal designed to help you carve out moments of self-expression. Lorna shows you that drawing does not have to be scary - it can be done with any materials, in any colour, in any style and can be done anywhere. Each activity has been given a loose category: imagination, tutorial, relaxation, colour theory, and observational, so that you can practice a broad range of drawing skills. Each 'theme' is designed to expand your creative skills and spark the artist within. With helpful prompts and pages that encourage you to try new materials to draw with, 365 Days of Drawing is guaranteed to stir your imagination and put a little creativity into every single day. ISBN 9781784881955